Content audit — Retail (Australia)
A focused content audit for retail brands: evaluate product pages, social media, video assets and conversion funnels. We surface quick wins and strategic moves to lift engagement and sales across Australian ecommerce channels.
- Duration: 2–4 weeks
- Deliverables: Audit deck, prioritized roadmap, 6 creative briefs
- Focus: product content, UGC opportunities, video snippets, platform best-practices
Our audit process
A practical, commerce-focused review tailored to Australian retail: data, creative quality, platform fit, and conversion flow.
1. Discovery
Stakeholders, KPIs, and analytics access.
2. Content inventory
Cataloguing pages, videos, and social assets.
3. Quality & tone
Brand voice, visual consistency, and storytelling.
4. Conversion check
Product pages, CTAs, asset load times, and UX gaps.
What we look for
- Product storytelling that answers buyer intent
- Video moments optimised for socials and PDPs
- Reusable creative to scale acquisition
- Platform-specific weaknesses (Meta, TikTok, Google)
Sample findings (excerpt)
Heroes are generic — they lack clear value points and social proof. Recommendation: craft 3 hero variants (benefit-led, use-case, social-proof) and A/B test.
Existing videos are polished but not authentic. Recommendation: brief 12 UGC concepts optimised for feed and stories with defined CTAs and thumbnails.
Product titles and meta descriptions often omit high-intent keywords. Recommendation: map 50 SKUs to high-intent phrases and update PDP templates.
Sample assets & gallery
Hero variant — benefit-led
Short-form storyboard for TikTok
PDP visual refresh — image sequence
Case lead
Lead consultant for retail audits — combines content strategy with paid & organic growth experience across Australian markets.
Maya Thompson
Content strategist & creative director
Key recommendations
Immediate wins (0–2 weeks)
- Adjust hero CTA copy for intent
- Update 10 PDP thumbnails with social proof
- Launch 3 short UGC pilots
Short-term (2–8 weeks)
- SKU keyword mapping & meta updates
- Reusable asset kits for paid channels
- Templates for product demo clips
Strategic (3+ months)
- Content roadmap aligned to seasonal peaks
- Testing plan for creatives across platforms
- Governance for creative re-use and tagging
Impact estimates
Based on comparable engagements, expected uplifts: +12–28% CTR on paid, +8–18% add-to-cart, improved ROAS when creative is aligned to intent.
Packages
AUD Core
Full Audit
- Catalog audit (up to 200 SKUs)
- 12 creative briefs + roadmap
- Delivery: 2–4 weeks
AUD Scale
Program + Creative
- Audit + content production
- Monthly creative sprints
- Ongoing optimisation
Ready to audit your retail content?
We work with Australian retail brands to make content measurable and repeatable. Start with a short discovery call.