UGC Campaigns — Melbourne Q4 Playbook

Emotionhight specialises in scalable user-generated content campaigns across Melbourne and Australia, pairing creator networks with conversion-first formats to boost ecommerce and social performance during Q4.

  • What we do: Creator sourcing, concept testing, multi-format assets for Facebook, Instagram, TikTok and YouTube.
  • Local reach: Melbourne creators, Sydney studios, and national distribution strategies.
  • Focus: Fast turnaround, AB-tested hooks, and ROAS-driven creative.
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UGC creators filming in Melbourne

Our Melbourne UGC approach

Local creator network

We work with vetted Melbourne creators across niche communities — lifestyle, beauty, fitness, home & garden, and food.

Format testing

Short reels, testimonial cuts, unboxings and product-in-use clips tested for engagement and conversion.

Ad-ready outputs

Deliverables optimised for paid channels — captions, subtitles, thumbnails and ratio variants included.

Case studies — Melbourne wins

Case study: beauty brand UGC

Beauty DTC — 3x ROAS uplift

Short testimonial reels and before/after UGC sequences increased conversion with lower CPMs.

Case study: food brand UGC

Food brand — viral reach

Authentic creator recipes drove shareability and a spike in organic traffic across Melbourne suburbs.

Case study: ecommerce UGC

Homewares — scaled creative

Volume UGC production for peak season led to rapid creative iteration and better paid performance.

Packages & deliverables

PackageCreatorsAssetsTypical timeline
Starter3 micro-creators9 short clips + edits2–3 weeks
Growth6 creators20 clips + AB variants3–5 weeks
Scale10+ creators50+ assets + paid-ready packs4–8 weeks
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Process & FAQ

We match audience fit, on-platform performance, and authenticity. We screen for production reliability and brand safety.

Yes — we provide audience testing frameworks and creative optimisation recommendations for paid campaigns, in partnership with your ad team or agency.

Standard packages include commercial rights for paid and organic use for 12 months. Extended rights can be negotiated.
Creative director face

Ava Thompson

Head of Creator Strategy — Melbourne

Local team, national impact

Our Melbourne-based creative producers coordinate on-the-ground shoots, remote creator briefs and rapid edits to feed paid funnels across Australia. We pair local sensibilities with platform best practices.

Creator sourcing
Fast edits
Paid-ready packs
Performance reporting

Ready to plan Q4 creative?

Get a tailored plan for Melbourne — brief us and we'll propose creators, formats and timelines aligned to your KPIs.

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